When planning your new website it is important to factor in your business goals so that they are met by your investment.
If you are struggling to articulate how your new site will function and need assistance to help refine your brief then I am on hand to help.
I can discuss with you the different possibilities and define the direction of the project before designs are created.
This may lead into a phased approach, where the project is delivered in multiple stages with new functionality added when budgets allow.
Defining your audience
It is really important to understand the audience you are designing your website for.
An example being an estate agent. Customers would expect to be able to search for properties and be able to book viewings or valuations.
These play a key part in the design and can be navigated easily to ensure more successful conversions in enquiries or sales.
I advocate coding templates from scratch as websites are easier to maintain and better for website performance.
I will help produce a visual theme that you can continually develop following the launch of your website. This helps keep your website consistent throughout.
It is really important to collate your ideas and things you like/dislike. It will enable you to consider the styles, colour palette and tone of voice you want to portray within your overall theme. Similar to that of a interior design Mood Board but for your website and its theme.
User Experience (UX) Considerations
You may have an existing site that is suffering from poor engagement and conversion and in order to diagnose the issues it may be appropriate to review the site or standalone page(s).
It will help to identify any troublesome areas that your audience is struggling with and is ultimately missing.
With any new site, I work with the best UX principles to help improve engagement. This can be monitored and reviewed ongoing to measure the success of the implementation.
When designing a site I will always start with an initial requirements gathering exercise that will identify key elements that are most important and that the user is searching for.
This will help form the structure of the layout. The design visuals will give you a preview of the end result. This will provided through an interactive viewing tool. At this stage it won’t include any interactions.
I have been proud to support many small businesses in the Home Counties with new websites to grow and raise greater awareness of their brands.
Forging partnerships to really understand the drivers essential to their future business success.
Professional Website building service
"Lee has provided an excellent & professional website building service. His skills have created the ideal site for my business needs & he is always on hand to offer advice, support & updating.I have no hesitation in recommending his services."Tom Norman
Company owner of Xterior Solutions Landscaping
Professional in his approach and very patient
"Lee’s design skills are really exceptional and I am very pleased with the blog we have devised. He is also very professional in his approach and very patient with a very low base tech user."Karen Jackson Taylor
Co-Author of "How to survive losing a loved one"
Knowledgeable and professional and unfailingly courteous
"Lee helped our group of seven churches design a new website from scratch. He was knowledgeable and professional and unfailingly courteous. We now have a website of which we are extremely proud, and have received hundreds of very positive comments."Gareth Miller
Church Rector of Akeman Benefice
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